Introduction to US electronic media  
Tu Th 9:45-11:00a Comm 3211
275 Nicholson Spring 2006

Prof. Gil Rodman GTA Rob Baron GTA Sam Boerboom GTA Tony Nadler
gbrodman@mindspring.com baro0033@umn.edu boer0088@umn.edu nadle002@umn.edu
612.626.7721 612.626.4316 612.626.4316 612.626.0574
office hours (253 Ford) office hours (285 Ford) office hours (285 Ford) office hours (275 Ford)
TuTh 2-3:30p; W 2-3p MF 10-11a Tu 4-6p Th 4:15-5:15p
and by appointment W 1:30-2:30p Th 1-2p and by appointment

Course description and objectives

This course provides a basic introduction to critical media studies: the analysis of mass media texts, institutions, audiences, and practices with a focus on the historical, cultural, political, and economic contexts in which those phenomena operate. The mass media play significant -- and powerful -- roles in our daily lives: enough so that trying to understand contemporary US society without a solid understanding of the mass media would be nearly impossible. Our readings and lectures this semester will provide an overview of different analytical and theoretical approaches to the study of the mass media that scholars have taken in the past, as well as a survey of recent shifts in the media terrain that will have (and are already having) significant impact on the future of media studies.


Readings

There is one required book -- Mediamaking: Mass Media in a Popular Culture (second edition), by Grossberg et al. -- available at the University Bookstore in Coffman Union. If you use choose to acquire this book from an alternate source, you should make sure to get the second edition.


Listserv

All students on the official course roster as of 16 Jan have been subscribed to the course listserv, “comm3211,” using their listed UMN addresses. Any student who would prefer to access the listserv using some other e-mail account is welcome to do so, but s/he must change his/her own subscription settings. Students can join the listserv and/or change their subscription settings by using the list’s web interface: http://www.comm.umn.edu/mailman/listinfo/comm3211

The primary use of the listserv will be for course-related reminders and announcements, though you may also use it as a forum for general queries about the lectures, assigned readings, and course business. Listserv participation will not be graded.


Grading

Final course grades will be calculated using the following schedule:

Quizzes (10 best scores out of 12-18) 10%
Exams (3 best scores out of 4) 90%

Queries about individual grades or quiz/exam questions (e.g., “why is C the correct answer to question #4?”) can be directed to any of the GTAs or the professor. Disputes over individual grades (e.g., requests for grade changes) should only be directed to the professor, as the GTAs are not empowered to change grades once they’ve been assigned.

Final grade point totals will translate to letter grades as follows:

A   93-100 B   83-86 C   73-76 D+    67-69 F   0-59
A-   90-92 B-   80-82 C-   70-72 D   63-66 N   0-59
B+   87-89 C+   77-79 S   70-100 D   60-62 I   n/a

Quizzes

Over the course of the semester, there will be 12-18 short quizzes given in class. Neither the exact number of quizzes nor the quiz dates will be announced in advance.


Exams

There will be four exams, one each during our regularly scheduled class periods on 9 Feb, 9 Mar, 6 Apr, and 4 May. Exams will consist of short answer questions and will be “semi-cumulative”: i.e., they will formally focus on material covered in the month’s readings/lectures immediately preceding the exam date, but since that material will often depend on an understanding of the material that has come before it, you shouldn’t simply forget everything we cover in January after the February exam is over. Each exam is worth 30% of your final course grade.

On exam days, our classroom will be cleared prior to the start of the exam. As soon as you enter the room, you will be given your copy of the exam and an answer sheet. You will not be allowed to consult any outside materials once inside. For reasons of exam security, leaving the room for any reason (including bathroom breaks) during the exam means that you are officially done with the exam: your answer sheet will be collected and you will not be allowed to re-enter the room. To be fair to the inevitable latecomers, no one will be allowed to leave the room until 10:00 am (which shouldn’t be a major problem, since you probably won’t be able to complete of the exam in such a short span of time and still pass). Latecomers running more than 15 minutes late will simply have to take their chances that they can arrive before anyone else finishes.

Only your best three exam scores count towards your final course grade. There will be no make-up exams.


Academic integrity

I assume that the vast majority of students are honest, but to help avoid potentially disastrous misunderstandings, the following is a partial list of major examples of academic dishonesty:

The minimum penalty for academic dishonesty is a score of zero (0) for the quiz or exam in question. When in doubt, play it safe. During quizzes/exams, do not allow your gaze to wander in ways that might look like you’ve got crib notes stashed somewhere or you’re “borrowing” answers from a neighbor.

Further information about the University’s official policies with respect to academic dishonesty can be found online at http://writing.umn.edu/tww/plagiarism/


Miscellaneous


Reading/exam schedule

17 Jan no reading
19 Jan Mediamaking, pp. xiii-xxiii
this syllabus
24 Jan Mediamaking, pp. 3-28
26 Jan Mediamaking, pp. 28-51
31 Jan Mediamaking, pp. 51-71
2 Feb Mediamaking, pp. 72-98
7 Feb no reading -- review session
9 Feb Exam #1
14 Feb Mediamaking, pp. 99-126
16 Feb Mediamaking, pp. 126-143
21 Feb Mediamaking, pp. 143-160
23 Feb Mediamaking, pp. 161-192
28 Feb Mediamaking, pp. 193-216
2 Mar no reading -- catchup session
7 Mar no reading -- review session
9 Mar Exam #2
14 Mar no class -- spring break
16 Mar no class -- spring break
21 Mar Mediamaking, pp. 219-252
23 Mar Mediamaking, pp. 253-292
28 Mar Mediamaking, pp. 293-315
30 Mar Mediamaking, pp. 315-335
4 Apr no reading -- review session
6 Apr Exam #3
11 Apr Mediamaking, pp. 339-357
13 Apr Mediamaking, pp. 357-377
18 Apr Mediamaking, pp. 378-395
20 Apr Mediamaking, pp. 395-420
25 Apr Mediamaking, pp. 421-455
27 Apr no reading -- catchup session
2 May no reading -- review session
4 May Exam #4